Sony beefs up fiction line-up with ‘Shubh Vivaah’

‘Shubh Vivaah’, Sony TV’s latest fiction offering, is targeted at women in the Hindi heartland, especially Uttar Pradesh and Madhya Pradesh. Produced by UTV, the show premieres on February 27 and will be aired Monday to Friday at 7.30 pm. With this, Sony TV is extending its prime time slot from 7.30 pm to 11 pm.

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