It‘s not your regular saas-bahu drama, but Shubh Vivaah is largely driven by the same old contrived elements. Now television soaps need to move beyond that formula.

Almost a year ago, when Sony Entertainment Television pulled up its socks to race ahead in the TRP game, the channel launched a refreshingly different looking Bade Acche Lagte Hain. It was a story that TV queen Ekta Kapoor had always wanted to tell. BALH looked realistic and captured the imagination of the masses. 

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