Despite 59 cuts to get a U/A certificate and heavy pre-telecast publicity, Sony was forced to shelve the screening of Dirty Picture at the last minute. Was the move justified?

Pawan Jailkhani
EVP, revenue, 9X Media Group
This is a strange move by the censorship board. Sony had been promoting Dirty Picture for more than a month. There have been teaser promos, normal promos and branded promos with clients. If the channel was publicly announcing (along with the advertisers and brands on board) that it would air the movie on two slots during the day, I am sure that it must have taken the requisite permissions.

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