Jhalak Dikhhla Jaa Helps Sony Consolidate No.3 Position

Powered by the promise of “Dance Hoga Mast, Entertainment Zabardast “  and presence of India’s diva – the iconic Madhuri Dixit, Jhalak Dikhhla Jaa has opened to blockbuster rating of 5.6  TVR making it among the most successful launches on Indian television in recent times – only bettered by SONY Entertainment Television’s own – KBC. The strong opening has propelled SONY Entertainment Television to a strong 3rd position among Hindi General Entertainment Channels. Jhalak’s first week average of 5.4TVR is currently the highest ratings garnered across the reality shows in recent times. It is a further testimony that this format which brings together stars from different fields on one platform is holding the Indian audiences captivated.

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