Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Sony Pictures Networks, which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non-fiction shows and an impressive array of fiction shows like Sabse Bada Kalakar, Super Dancer, The Kapil Sharma Show, Indian Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Sankat Mochan Mahabali Hanuman, Beyhadh, Kuch Rang pyre Ke Aise Bhi, Bajirao Peshwa, CID, Crime Patrol Bade Acche Lagte Hain, Bharat Ka Veer Putra Maharana Pratap and Itna Karo Na Mujhe Pyar. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 93 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 332 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.